(Details limited due to NDA. Full walkthrough available in interview or upon request.)

I worked on an immersive interactive site to celebrate the 60th anniversary of Highway 61 Revisited. I supported in the design of a 360° in-car driving experience inspired by the 1960s.

When users enter the site, they are placed inside a vintage car driving down Highway 61, with tracks from the album playing as they move through the journey. The environment responds to the user. The scenery shifts to reflect a changing road trip, and interactive elements inside the car unlock additional content. These include a personalised license plate from the era, a custom Dylan playlist, and other hidden interactions designed to reward exploration.

I led the full UX and UI design. I defined the overall structure, user flow, and interaction logic to ensure the experience felt intuitive while remaining engaging, supporting the Creative Director who crafted the visual direction and animation of the car interior.

The goal was to create a digital tribute that feels immersive, nostalgic, and engaging, while driving renewed interest in the album. The project received strong feedback from both the client and fans.