(Due to NDA, only limited information of the work can be disclosed.)

I worked as a UX/UI Designer on an interactive digital experience for Pink Floyd, to support the anniversary campaign for Wish You Were Here.

The product is a guided, immersive web experience built around the concept of “The Machine.” Users move through a structured journey with controlled pacing, interacting with prompts and visual elements that reflect the tone of the album. At the end, the experience generates a personalised Pink Floyd playlist, designed to drive engagement and music discovery.

I led the project end to end. I defined the structure, user flows, and interaction logic, and designed the full interface and experience. I focused on balancing atmosphere with clarity, ensuring the journey felt immersive while remaining intuitive and easy to follow.

I worked closely with the developers and the client to deliver the final product and maintain design quality throughout.

The client was incredibly pleased with the outcome, and the experience performed strongly with fans.
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The live experience can be viewed at https://themachine.pinkfloyd.com/.

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